In 2013, George Mason University instituted a Common Read program for all incoming first-year off-campus students. This was a great way to introduce the focus of our institution: Where Innovation is Tradition. All incoming first-year off-campus students read Start Something That Matters by Blake Mycoskie, founder and Chief Shoe Giver of TOMS. Programming throughout the semester reinforced the theme that everyone could find their passion and make a difference in the world. In 2014, this program, called Mason Reads, was expanded to all incoming first-year students in Living Learning Communities, residence halls, and off-campus.
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